Kevin Morosky: on Notorious BIG, #MYNAMEIS, photography and his London

Kevin Morosky Billboard #mynameis

Kevin Morosky‘s work is part of the current arts project #MYNAMEIS brought to you by Anni Arts, taking place on billboards across London from June 21st-July 7th.

Tell us about the #MYNAMEIS project currently showing around London and why you’re involved?

#MYNAMEIS is a group exhibition involving 4 other artists and looking at the meaning of names. Having a billboard to exhibit your work on was a opportunity that I couldn’t miss, plus tackling this subject in the current political climate was a great challenge to take on.

What is it about London that gets you inspired?

I can’t say that I am inspired by London to be honest, I am comforted by London and feel understood by London. Loved and needed. I love that I know when entering Tottenham Court Road tube station the quickest way to the platform is taking the stairs to your right. London is my home, my side of the bed.. It’s an old friend that sits happily in comfortable silence with me.

What is your favourite thing to do in London? (it can be anything not just art based)

Dinner at Bob Bob Ricard, Deptford Junk Market on a Saturday, Shoreditch House roof on any sunny day. Columbia Road Flower Market on a Sunday. Driving to Wandsworth drive through McDonald‘s at early hours of the morning ordering food and catching jokes, I used to do that all the time with my best friend before she moved to L.A, still one of my favourite things though. I’m a creature of habit. Anything personal and gentle.

Why is photography your chosen medium?

I started taking picture because I wanted to imitate the images brought to mind by Biggies smalls raps. Regards to mediums I have a few but I never wanted to be one of these slasher kids as in “I’m a DJ / artist / skater / brain surgeon” I think that shit’s wack, I just figured I’d get my receipts for one medium, while privately practising the others. Then bit by bit I’d drop new projects not necessarily related to photography. So for instance I deigned a print and collaborated with London brand Oh My love.

What advice would you have to aspiring artists/photographers out there?

Nobody owes you anything. Nobody has to believe in you. Creatives deserve holidays too. Practice, don’t just wait for jobs, practice your craft. I know what my schedule is for work and goals are for up until Aug 2015, setting goals is important. It doesn’t matter if you don’t always hit them. Mistakes are awesome, do not be afraid of them. People were gossiping before your mum and dad made sweet love, and they’ll be doing it when you’re dead and gone. Pay them no mind. Do not hold grudges in business, by doing so you are burning bridges you didn’t even know you wanted to cross let alone had to. You can not make a pound without a 100 pennies, by that I mean, everything you do adds up. Everything.

What projects / ideas have you got in the pipe line? Where are you going next?

Working on a new collection with OML, finishing off my documentary. Given : A sharing . Another collaboration that’s about empowering women, as well as a whole new exhibition dedicated to women. Art direction on a few musical projects. As well as a musical project.

Describe your photography in ten words

Love. Thoughtful. Moment. Magic. Easy. Real. Memory. Roshak. Frank. Good.

 

www.morosky.co.uk Mgmt. : Damaris@milkartist.com / Tom@milkartist.com

Please remember the Notorious BIG was the best rapper

 

#MYNAMEIS billboard locations are as follows:

Gillian Wearing by Gillian Wearing – London Bridge Station, SE1 9SL – Billboard no 1331
Lateefa Smith / Chang Jian Wen by Kevin Morosky – 178 Westbourne Grove, W11 2AD – Billboard no 1458
Annie Mac by Annie Mackin- Camden Town, Camden Road Station, NW1 9LS – Billboard no 1105
London Bridge Arizona Arizona London Bridge’ by Duval Timothy – London Bridge Station, Duke Street Hill, SE1 2SW – Billboard no 8171
Karley Sciortino by Nastasia Alberti – 129/127 Hackney Road, E2 7QS – Billboard no 0237

 

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